Are you looking for a new and exciting way to promote your business? Do you want to keep your customers engaged and sell more of what you offer? Consider offering virtual tours.
Compared to videos and photos, virtual tours offer an immersive and more accurate experience.
On the part of businesses, it leads to improved customer service and increased brand awareness. As a result, you will grow your business and make more money.
In today’s post, let’s explore some industries that are more likely to benefit the most from a 360° virtual tour.
Top Industries Likely to Benefit from Virtual Tours
1. Real Estate
This doesn’t come as a surprise to us. Real estate truly is the industry that invented virtual tours.
This is why we listed it in our top list because of the amazing value and benefits this industry enjoys when using an interactive 360-degree virtual tour.
In fact, virtual tours of the property provide potential clients with the ability to see the full product and see it from the comfort of their homes.
Aside from making any commercial or residential property more attractive and explorable, a virtual tour also makes your efforts worthwhile? Why?
It’s because the people calling you are probably already because they have already seen the structure of the property.
Without a doubt, virtual tours are a gigantic need for the real estate industry.
2. Retail
Whether it’s a shopping mall, a brick-and-mortar store, or your local boutique, retail is another industry where virtual tours can shine!
With a virtual tour, you can effectively give your potential customers a unique way to see your business, give Google (or other search engines) an important piece of content to increase your ranking, and offer potential customers a cool medium to buy products from you.
Unlike the monotonous experience of purchasing from a website where products are displayed on a white background, a virtual tour allows customers to see the store in 360°. As a result, this builds more value for their shopping experience.
Major American grocery provider Kroger, for instance, paired a virtual shopping experience with a delivery service to give their customers the best of both worlds.
3. Healthcare
Realistic virtual environments and virtual human anatomy enable healthcare professionals to gain insight without working yet on a real human body.
This is very useful not just for students but even for experienced professionals who will be performing high-risk procedures.
With a 360° virtual tour, hospitals can also show their medical machinery, imaging and diagnostic services, and operating rooms for patients or their loved ones to see.
4. Education
Let’s say you’re a senior in high school and are looking for a college to attend. Wouldn’t it be more convenient to view the campus on a virtual tour than walking the entire campus?
Believe it or not, some schools have to use a shuttle bus to tour their potential students because of how big their campus is.
It doesn’t mean that your school would become obsolete without a virtual tour. It’s just that students are more likely to call or engage with a school that includes a 3D showcase.
With virtual field guides, students can also build their confidence and skills in a controlled environment.
Virtual field trips, immersive games, and interactive sessions using virtual reality technology likewise make students highly innovative and engaging, especially for kids with special needs.
5. Construction
Virtual tours have plenty of use cases in the construction industry. For instance, it can walk you through the construction site remotely.
Users can zoom, view, and drag an image through an immersive experience.
Having a detailed and full-scale model of a facility planned for construction, moreover, provides people with valuable reference, such as having a semi-transparent view, walkthrough, and floor plans, that will be useful for their operations.
6. Manufacturing
Factories and plants tend to have a complicated layout that makes it hard for visitors, managers, and most especially new workers to find certain areas.
This can be addressed by utilizing a 360° virtual tour.
7. Hospitality
The hospitality industry also takes advantage of a virtual tour. On the part of travel agencies, for instance, they can show the destination better compared to using a brochure.
In addition, museums can present immersive excursions to let visitors see the treasures they kept safe. Hospitality firms can likewise showcase their destinations and accommodations using interactive technology.
Those who are planning to visit a resort or hotel can then get that sense of the quality of accommodation and the facilities available.
Wrap up
A virtual tour is a cutting-edge concept that allows businesses to give their target audience a glimpse of their products and services.
For instance, retailers, like Walmart, use virtual tours to train their employees. Real estate agents also use a 3D walkthrough to showcase their property more creatively.
And on the part of the customers, they can see every room and corner of a property in just a few clicks of their mouse without actually visiting the property.
This is helpful during a pandemic, which made social distancing a priority to us.
Overall, if you are looking to grow the online presence of your business, regardless of the industry you’re in, take advantage of the benefits that a quality virtual tour can bring.
