Are you tired of trying different Instagram marketing strategies and failing? If so, it is probably time for you to change your marketing style.
With the increasing competition on social media platforms, Instagram is undoubtedly the leading one.
So, to make an impact on users, you have to come up with more viable ideas. Through this article, we are sharing some of the powerful tips that can help you achieve all the goals you have set for marketing on Instagram.
Analyze Where You Are Going Wrong
There are many strategies that you can execute to market your business. But the important thing is to analyze what is working for you. The test-and-trial method is considerable for the initial days. Still, later, you must understand which area your company lacks and what strategies can get you better results.
The best way to do this is to review your records, understand the kind of customers you are having, discover the strategies that worked well, and then develop some powerful tactics to help you further.
Get More Followers
No matter how much effort, time, and money you invest in making your marketing game robust, everything is pointless if you do not have followers.
Therefore, steer your actions in a direction that can help you gain followers on Instagram. Though it’s a lengthy process, it’s also very important.
Take Help From Automation Tools
Thanks to technology, we have some of the best automation tools in the market, like Gramboard, through which you can minimize most of your marketing tasks. Some tasks require your attention; however, many will not, so you can automate them.
For example, scheduling posts, liking posts of the users who follow your account, commenting, etc. All these actions are significant in keeping your profile active and maintaining your presence on the platform. Using Socinator, you can easily automate all these mundane manual tasks.
Run Contests
Marketing is all about directing people’s attention towards your brand. This is possible when you do something extra for your audience, such as running contests, offering discounts, and giving away products.
Give a reason to people for following your Instagram profile. However, this does not mean that you are bearing loss for the sake of running contests. You have to be smart enough to develop strategies that will let you run profitable giveaways.
Use CTA’s in Your Ads
Now, Instagram allows its users to post ads in the form of stories. So, make the most of this feature. Story ads get more views than videos posted on the feed. But running ads alone is not enough.
You need to redirect your customers to your landing pages to drive sales, which you can do by adding CTAs in your ads.
At the very least, customers should know what to do after watching your ads and where they can get detailed information about the products you are promoting.
Post the Same Content More Than Once
Generally, people have a misconception that if they promote their products more than once, they will start ignoring them.
But actually, this is the biggest mistake one can make. Think of a regular Instagram user. They have many options to scroll through, and among thousands of other brands, if they check out your Ads just for a second or two, how will they remember it?
Particularly when people see your posts multiple times, they are piqued by them. They might ignore your product once or twice, but for the third time, they will surely think of trying it.
So, whatever you want to promote your product or services on Instagram, keep posting about them a few more times so that they get noticed by the people.
Connect Your Instagram Account With Facebook
Since Facebook took over Instagram, many features have worked together. One of those features is that you can connect your Instagram followers to your Facebook business page, which can increase your Facebook audience.
This technique is also considerably helpful when you have more Instagram followers than Facebook followers. Most importantly, targeting the audiences of both platforms at a time can bring you positive marketing results and more sales.
Use Storytelling Technique
The latest trend on Instagram is brands using storytelling tactics to advertise their products. Posting your content on stories is good, but as per the latest trend, posting your stories on Instagram is, in fact, better.
Therefore, if you have a story about your brand that can connect with your audience, do not hesitate to share it upfront.
Besides the original stories, you can create interesting stories that relate to your product and then advertise so that people love to hear what you are telling.
This technique succeeds because people quickly forget what they see, but it will remain in their minds if it is a story. When your content interests them, they take the time to watch it. So, if you haven’t used this technique before, you should try it.
Interact With Your Customers
With the introduction of so many features on Instagram, you can now connect with your audience in many ways. Earlier, it was only possible by liking the posts and replying to the comments.
But now, you can go live on Instagram, chat with your customers, hear their concerns, and do many other things. It is also beneficial to add interactive posts to your stories.
Remember, this marketing strategy can never go wrong because when customers think their opinions matter to you, they will trust your company and tell their friends and family about your brand. Ultimately, all these will benefit you.
Author Bio
Renowned performance marketer, user acquisition expert, and product fanatic from Bangalore. He is a prominent speaker in masterminds and events in the performance marketing space. Sumit is the Founder of Socioboard, which owns products like Poweradspy, Socinator, Gramboard, DominatorHouse, and mobile apps in the social media automation space with millions of users. Follow me on Facebook, Instagram and Twitter.
